Jeffrey is a Real Esate Broker,
blogger , big thinker
Homes sell for top dollar or they don’t is it all happenstance or is there a science of selling homes quickly for top dollar .
The second P is PREPARATION. We help you get a plan to sell, we disclose all our fees, we believe in transparency right from start so there can be no surprises. We can help you with staging, with what repairs need to be made, and what you can let the new buyers worry about. Our goal is to educate seers on the process so they are ready to make.
The third P is PERCEPTION. We want your home to be the obvious choice. We want it to stand out from the competition, to create that urgency needed for buyers to make offers, we want to create a bidding war and the third P is really a combination of the first two Ps with a little bit of magic mixed in.
The housing market is active, therew are folks, whoo have been looking adn will still be looking bu the y need ot ahve. apalce to live. Heres how we handle the buyer delima. We want to interrupt their search with a unbeatable targeted marketing to make your home the obvious choice for more than one buyer.
You want your home to stand out amoungst the competition. First we need to understand the concept of price braketing. Price barketing is the super easy way to double the amount of views your property gets.
Obviously buyers searhc for homes online, and the number one criteria buyers search by is price. Price thresholds are whole numbers. Whe sellers and their realtors price their house they do it using the Pre Internet paradigm. They price their home as the average of the comps or as one dollar less than the next highest threshold. IE there price it at 399000 so when a buyer searches up to 400K it is the most expensive option, but when they search 400K and up the homes does not appear. Why not price the home at 400K even, it will be premium maximum house up to 400K., then on the 400K -500 Bracket it will be the bargain of the bunch.
Price bracketing in real estate helps maximize buyer interest by ensuring a property appears in multiple search ranges. It creates a competitive perception, making the home seem like a better deal and encouraging multiple offers. This strategy appeals to buyers with flexible budgets, aligns with psychological pricing tactics, and can reduce time on the market. By attracting more interest, it also strengthens the seller’s negotiation position, increasing the chances of a higher final sale price.
Traditional real estate marketing often relies on direct sales tactics, but today’s market demands a more innovative approach. Instead of simply listing properties and waiting for buyers, cutting-edge strategies like AI-driven targeting, immersive virtual tours, and influencer collaborations are reshaping how properties are marketed. Social media advertising, interactive content, and data-driven insights allow agents to attract the right buyers organically rather than aggressively selling. Experiential marketing—such as hosting lifestyle-driven open houses or using augmented reality to showcase potential renovations—helps buyers emotionally connect with a property.
By focusing on storytelling, brand-building, and digital-first strategies, modern real estate marketing shifts from pushy sales to creating demand, making properties practically sell themselves.
At the listing launch event What we do is when we take a listing we have a pre marketing programs that goes like this, we find the very best price for the sellers home, closely consult with them regarding the plan and likely outcomes. We take amazing pictures, put a vibrant sign in the yard, syndicate the listing to a million websites, we tell all our current buyers, we mention the property to everyone we see. We hype it up like it’s never been hyped, like its the birthda,y the sellers house and it is going to have a new occupant.
But we don’t have any showings. We hold off on the showings, we let the anticipation build we let it sizzle. Holding all the showing requests until we have the listing launch event. Like a super size open house. When there is a buyer in the living room another in the kitchen and a carload of agents in the driveway.
When a seller hasgroe then one buyer they compete to have the best offer. Once the home is in escrow the winning bidder will know there are other offers available and will think twice about tearing you to shreds over a home inspection , or dragging their feet because they know that there is an other offer waiting in the wings.
During a Listing Launch properties practically sell themselves.
We will conduct the ransaction to a close. Check out the steps that it takes for a seller here. And se are not done, we will be your best friend forever, jsut kidding, but seriously we love referals.
Jeff Bucholtz is a Real Estate Broker based in Three Oaks MI.
He has sold more than 100 Million Dollars in Real Estate.
He is the Broker and owner of Freedom Realty.
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