Pricing Strategy That We Use To Sell our Listings Over Listing Price.

Price bracketing is the pricing strategy that positions your listing as the obvious choice. It helps get your property sold. It is a pricing and marketing strategy that gets the sellers more than than list price.

Buyers who are shopping for homes are comparing all the different homes on the market while each and every home is unique buyers have a specific knowledge of the market because they are in the market. Understand how buyers search for homes on the buy side can help us understand how to price your home strategically to attract the most and best buyers possible. When a buyer get pre-approved they get pre approved for a whole number. Nobody get pre-approved for $452,989. As a result all the search portals all are in line with how buyers are getting their approval from their lenders. We don’t see odd numbers in the price.

The old conventional wisdom; pricing something to sell at 499,999 is hurting the sellers, or pricing at 449,999 is hurting even more. You are not fooling anyone at that 499K price, what you are doing is missing the actual buyers for your home who put in the search criteria 500K -600K who are not going to see your listing and not going to buy your home.

Ok lets say I scour the market, find the best comps and determine your home or property has a value between $460K and $470K. Even though I have absolute certainty in my pricing we should not list it at that price. Why?

At that price- lets say $460K it will only show up on one search bracket performed by the buyers. $450K-$475K. However if we list at $450K or $475K it will get twice the exposure by being present in two brackets; the $400K-$450K AND $450K-$500K.

Unbelievable that more people don’t realize this. A simple pricing method doubled the exposure of your listing.

Price bracketing methodology includes where the buyers are searching. We can use target market analysis to see what brackets the buyers are searching in to target the buyers where they are looking.

This can help us achieve your real estate goals, after we look at the active buyer analysis, for example we may discover that most of the buyers are looking in the $475K -$500K price brackets. Lets say you want to list for more than $500K. but if we do we are missing the majority of buyers in the $475-$500K bracket. But if we lsit at $500K we are now the best premium home in the $475K-$500K bracket and teh best value in the $500K-$525K bracket. Versus if we go over $500K (which the CMA says it is) we miss out on being the best premium home in the lower bracket.

Let me show you the power of price bracketing that can get top dollar for your home.