Zillow is not your friend - how everything from wrong prices fake listings and market manipulation

Picture of Jefffrey Bucholtz

Jefffrey Bucholtz

Jeffrey is a Real Esate Broker,
blogger , big thinker

Get a Yourself a Realtor

🚫 Why I Don’t F\*ck With Zillow: A Real Estate Insider’s Rant Let’s get one thing straight: **Zillow isn’t your friend.** It’s a slick website wrapped in cool tech, but behind that user-friendly interface is a company that profits from **confusion, misinformation, and manipulation** — all while pretending to “empower” buyers and sellers.

More harm than good

I work in real estate. I *live* this stuff. And let me tell you, **Zillow has done more harm than good** for real people trying to make smart moves with their largest investment: their home. Let’s break down why I don’t f\*ck with Zillow — and why you shouldn’t either.

The ZESTIMATE is a facade of fake confidence

Let’s start with the Zestimate. That magical number you obsess over at midnight, convincing yourself your home is worth $50K more than it was last week? **It’s a guessing game.**

Zillow admits its Zestimates can be off by **5-20% or more** depending on the market. That’s tens of thousands of dollars.

It doesn’t take into account specifics about your home, like recent renovations or depreciation, the vibes of the street, or the overall impact of the neighborhood and whats goin on. 

What is a Zestimate really?  Its fake knowledge, it algorithmic nonsense dressed up like a truth, its dangerous to build your hopes and dreams on this bull jive.  

Zillow only sells your attention

Zillow isn’t a real estate company. It’s a lead-gen machine. When you click “Contact Agent,” you’re often getting a **random agent who paid Zillow — not the listing agent, and not someone who knows your neighborhood.

🙃 You thought you were getting help. You were actually sold as a lead.

Imagine if you went to the doctor and were examined by a random guy who just bought access to the building. That’s Zillow

They Made the Market Worse With Their Own Flipping Scheme

Remember when Zillow decided to become a house flipper? Their iBuyer program overpaid for homes, tried to flip them for profit, then crashed and burned — leaving local markets distorted and hundreds of homes priced wrong. > 📉 They tried to outsmart the market with algorithms and arrogance. It didn’t end well — but real people paid the price.

Fake / inaccurate listings

Old listings that are still marked “available.” Homes marked as “sold” that haven’t even closed yet. Properties that never even hit the MLS. **Zillow’s data is often outdated or just flat-out wrong.** That means buyers waste time chasing ghosts, and sellers miss real opportunities. > 🧟 Zillow is the haunted mansion of real estate portals: full of false hope and things that should’ve been buried.

It Undermines Local Agents and Real Expertise

Zillow sells a fantasy: “Just use this site, you don’t need help.” But when it’s time to nego

tiate offers, decode inspection reports, or price your house right, **that website won’t call you back.**


Meanwhile, the actual professionals who know your local market — the ones who show up at 9PM with a lockbox or get you $40K over asking — are pushed out by a tech platform selling clicks to strangers.

Use Zillow for Browsing, Not for Believing

If Zillow were a dating app, it’d show you catfish profiles and try to sell your phone number to 12 strangers.

So no, I don’t f\*ck with Zillow.
I use real data, real agents, and real strategy.
Because real estate is real life — not an algorithm.

Jeff Bucholtz

Jeff Bucholtz is a Real Estate Broker based in Three Oaks MI.

He has sold more than 100 Million Dollars in Real Estate.

He is the Broker and owner of Freedom Realty. 

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