Why some homes sell super fast for top dollar- marketing vs supply and demand

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Jefffrey Bucholtz

Jeffrey is a Real Esate Broker,
blogger , big thinker

Get a Yourself a Realtor

Joints are flying off the market and its competitive as ever, but some homes just don’t sell, don’t let your home become one of these dang dogs.  

More than supply and demand

As I write this on the 250th anniversary of our venerable union I reflect about how strange the housing market is, however the strange has become the new norm. 

There are ten buyers for every home, hypothetically it is easiest to conceptualist this as a percentage of the whole, now they are down to seven, or up to twelve. It all depends on these factors – supply and demand, the seller can know that they are getting the absolute best terms if there is multiple offers and the buyers have bed against one another. 

 So we say it thus, “supply has outstripped demand for more than thirty-six consecutive months, “ lenders, buyers and agents are slow to adjust to higher prices, and sellers don’t want to leave money on the table so you see a price whiplash in many areas, when the sellers price is too high the property may not meet appraisal or it will sit on the market forever, bringing me to the first point.

Time = Money

Not every house we sell sells quickly sometimes it just takes a real special buyer to buy the place. And its just about getting that buyer into your house. Which is why we bust out the listing launch The Listing Launch Event: The Ultimate Hype Machine for Selling Homes in Southwest Michigan and we get all the buyers together to create the sense of urgency.


If we can get at least three buyers into your home, we should get an offer, if we can get three buyers together we can have a bidding war. So we use advanced data intelligence to crack the best numbers, and double the online exposure of our listings. 

Bum appraisals

It’s a real bummer when two parties with capacity negotiate a fair deal on the sale of some real estate property and then an stickler appraiser gives the old “didn’t appraise.”

Seams dumb to say but obvi, homes that sell for top dollar fast are not subject to some bum appraisal.

They are cash or they appraise, or else, we review the appraisal do an in depth analysis, and ask the appraiser to consider our situation. There are alternate comps, maybe they missed something, like a three seasons room or he didn’t know it was a double lot.

Appraisers are independent but we work closely with them in all stages of financing. They are often open to making revisions, even if they can’y fully reconcile the price they can at least make sure the appraisal is accurate.

Buyers are liars

Buyers will get that joint under contract, then get a home inspection and then get all unreasonable wanting everything to be perfect. What difference does it make it you sell for top dollar but have to buy the buyers a new hot tub?

Is it that the homes that sell for top dollar quickly are in perfect condition? Nope. not even.

Its because they skipped a step in the marketing process. They did not create the urgency in the first place so a buyer does not feel the need to perfrom that they feel when there is a competing offer.

No funny business

Everybody knows it currently is a sellers market, and there is not enough inventory to keep all the buyers housed, so some sellers aer throwing out the old dusty dogs on to the market. A dusty dog is a home that didn’t sell before and not why not try and cash in on this market. People have got to live somewhere and if you held real estate long enough now is the perfect time to sell, only they figure they can sell thier home now with the crazy defects that stopped it from being sold in the past these do not sell for top dollar fast, they it on the market. This goes for dirty homes, homes with deferred maintenance hoems with weird easements or life tenants or sellers that want to keep possessions in the home after closing. All of these things limit the number of buyers who are willing and able to deal with this stuff- and limiting the buyers limits your money.

Hire an expert

Of course you dont ahve to take all these things into consideration, hire a real estate Broker ot take care of it for you.

Jeff Bucholtz

Jeff Bucholtz is a Real Estate Broker based in Three Oaks MI.

He has sold more than 100 Million Dollars in Real Estate.

He is the Broker and owner of Freedom Realty. 

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